Company Rebrand Project
The parameters of this project involved redesigning a company with a different audience in mind, and using minimal assets aside from the selected type and colors. I love all things Folk and Fantasy related, but that contrasts heavily with my personal graphic design style. I wanted to push myself with a more difficult typeface that I had never used before. The idea of turning sprite into a mead came from the fact that Sprite is another name for an elf or fairy in Folklore, bringing me to a dark fantasy concept.
Kimoya Coffee Company
The parameters of this project involved redesigning an existing candy company or creating one. I created Kimoya because I love the idea of higher end chocolate and unique coffee coming together as a sustainable luxury brand. They would utilize funds from their profits to support free trade, and their coffee bags would be made of recyclable materials.
Drink and Do
This project started in class as a 20 minute type project creating a company for a target audience you pulled randomly from a draw. My concept was: Vitamins for DIY Hobbyist. I enjoyed how my initial poster came out so I took it all the way with a few iterations.
Jazzfruit
Jazzfruit is a creative project that combines elements from the Harlem Renaissance, particularly the jazz music scene, with a personal twist inspired by the artistic style of Jim Flora. This fruit company aims to integrate the cultural and artistic richness of the Harlem Renaissance into its branding, packaging, and overall design, creating a fusion of art, music, and healthy living.
